Westfund
Rapid prototyping & user validation for Westfund’s mobile MVP
IOS/Android mobile application.
Life & health insurance
1-2 year engagement
Bedsmade
Rapid prototyping & user validation for Westfund’s mobile MVP
IOS/Android mobile application.
Life & health insurance
1-2 year engagement
Westfund
Rapid prototyping & user validation for Westfund’s mobile MVP
IOS/Android mobile application.
Life & health insurance
1-2 year engagement
Overview
Background
Westfund, an Australian health insurer focused on regional communities, sought to develop My Health Assist, apreventative care app to help members manage their health through personalised plans, rewards, and check-ups.
Faced with healthcare access challenges in remote areas and rising cost-of-living pressures, Westfund’s transformation office engaged us for a year-long research partnership. We conducted deep discovery—30+ member interviews, SME discussions, journey maps, and opportunity framing—to uncover unmet needs and evidence-based product opportunities.
Activities
User research & rapid prototyping
Proposition testing
Survey design & analysis
My role
Product designer
Timeline
Launched 2025
Overview
Background
Westfund, an Australian health insurer focused on regional communities, sought to develop My Health Assist, apreventative care app to help members manage their health through personalised plans, rewards, and check-ups.
Faced with healthcare access challenges in remote areas and rising cost-of-living pressures, Westfund’s transformation office engaged us for a year-long research partnership. We conducted deep discovery—30+ member interviews, SME discussions, journey maps, and opportunity framing—to uncover unmet needs and evidence-based product opportunities.
Activities
User research & rapid prototyping
Proposition testing
Survey design & analysis
My role
Product designer
Timeline
Launched 2025
Overview
Background
Westfund, an Australian health insurer focused on regional communities, sought to develop My Health Assist, apreventative care app to help members manage their health through personalised plans, rewards, and check-ups.
Faced with healthcare access challenges in remote areas and rising cost-of-living pressures, Westfund’s transformation office engaged us for a year-long research partnership. We conducted deep discovery—30+ member interviews, SME discussions, journey maps, and opportunity framing—to uncover unmet needs and evidence-based product opportunities.
Activities
User research & rapid prototyping
Proposition testing
Survey design & analysis
My role
Product designer
Timeline
Launched 2025
Challenge
After months of discovery, one concept stood out. The team was eager to dive into UI development, but we saw an opportunity to pause and de-risk. Which assumptions were still untested? Which ones were critical to the product’s success? We decided to validate the riskiest points before committing to build—covering data privacy comfort, notification expectations, and the features members valued most. The goal: a high-fidelity prototype tested quickly with real users to ensure the MVP would be both desirable and feasible.
Challenge
After months of discovery, one concept stood out. The team was eager to dive into UI development, but we saw an opportunity to pause and de-risk. Which assumptions were still untested? Which ones were critical to the product’s success? We decided to validate the riskiest points before committing to build—covering data privacy comfort, notification expectations, and the features members valued most. The goal: a high-fidelity prototype tested quickly with real users to ensure the MVP would be both desirable and feasible.
Challenge
After months of discovery, one concept stood out. The team was eager to dive into UI development, but we saw an opportunity to pause and de-risk. Which assumptions were still untested? Which ones were critical to the product’s success? We decided to validate the riskiest points before committing to build—covering data privacy comfort, notification expectations, and the features members valued most. The goal: a high-fidelity prototype tested quickly with real users to ensure the MVP would be both desirable and feasible.
Approach
Hypothesis-driven design sprint & rapid UI
Mapped the foundational flow, onboarding sequence, and required inputs through whiteboarding and co-design workshops. In partnership with another product designer, built a high-fidelity prototype and lean design system for speed and consistency.
Approach
Hypothesis-driven design sprint & rapid UI
Mapped the foundational flow, onboarding sequence, and required inputs through whiteboarding and co-design workshops. In partnership with another product designer, built a high-fidelity prototype and lean design system for speed and consistency.
Approach
Hypothesis-driven design sprint & rapid UI
Mapped the foundational flow, onboarding sequence, and required inputs through whiteboarding and co-design workshops. In partnership with another product designer, built a high-fidelity prototype and lean design system for speed and consistency.
Research-ready testing setup & playback
Linked the prototype to Maze, designing targeted tasks and survey questions to probe privacy concerns, feature appeal, and notification preferences. Captured over 300 survey responses and 1.5 hours of raw behavioural data from 25+ unmoderated sessions. Distilled these into 15+ high-impact business and product insights, presented to Westfund leadership to guide MVP definition.
Research-ready testing setup & playback
Linked the prototype to Maze, designing targeted tasks and survey questions to probe privacy concerns, feature appeal, and notification preferences. Captured over 300 survey responses and 1.5 hours of raw behavioural data from 25+ unmoderated sessions. Distilled these into 15+ high-impact business and product insights, presented to Westfund leadership to guide MVP definition.
Research-ready testing setup & playback
Linked the prototype to Maze, designing targeted tasks and survey questions to probe privacy concerns, feature appeal, and notification preferences. Captured over 300 survey responses and 1.5 hours of raw behavioural data from 25+ unmoderated sessions. Distilled these into 15+ high-impact business and product insights, presented to Westfund leadership to guide MVP definition.
Outcome
By investing just two weeks in rapid prototyping and testing, we gave Westfund confidence that My Health Assist would launch with features its members actually value, saving time, reducing costly rework, and setting the MVP on a proven path to market.
300+ survey responses and 1.5 hours of raw behavioural data
25+ unmoderated sessions with real members
15+ validated product & business insights feeding directly into MVP scope
Outcome
By investing just two weeks in rapid prototyping and testing, we gave Westfund confidence that My Health Assist would launch with features its members actually value, saving time, reducing costly rework, and setting the MVP on a proven path to market.
300+ survey responses and 1.5 hours of raw behavioural data
25+ unmoderated sessions with real members
15+ validated product & business insights feeding directly into MVP scope
Outcome
By investing just two weeks in rapid prototyping and testing, we gave Westfund confidence that My Health Assist would launch with features its members actually value, saving time, reducing costly rework, and setting the MVP on a proven path to market.
300+ survey responses and 1.5 hours of raw behavioural data
25+ unmoderated sessions with real members
15+ validated product & business insights feeding directly into MVP scope