Bedsmade
Designing a Premium Purchase Journey That Lifted Conversions 18%
Shopify headless solution
Home & living
3 month engagement
Bedsmade
Designing a Premium Purchase Journey That Lifted Conversions 18%
Shopify headless solution
Home & living
3 month engagement
Bedsmade
Designing a Premium Purchase Journey That Lifted Conversions 18%
Shopify headless solution
Home & living
3 month engagement
Overview
Background
Bedsmade was repositioning itself in the market, moving away from the 'convenience' and 'functional-first' messaging towards something richer, anchored in innovation, luxury, and comfort.
We were brought in to reinvent the digital experience from the ground up, content, UI, UX, socials, and customer touchpoints, ensuring every interaction felt as considered and premium as the products themselves.
Activities
Design System design
User experience design
Visual identity alignment
Competitive benchmarking
My role
Product designer
Timeline
Launched 2024
Overview
Background
Bedsmade was repositioning itself in the market, moving away from the 'convenience' and 'functional-first' messaging towards something richer, anchored in innovation, luxury, and comfort.
We were brought in to reinvent the digital experience from the ground up, content, UI, UX, socials, and customer touchpoints, ensuring every interaction felt as considered and premium as the products themselves.
Activities
Design System design
User experience design
Visual identity alignment
Competitive benchmarking
My role
Product designer
Timeline
Launched 2024
Overview
Background
Bedsmade was repositioning itself in the market, moving away from the 'convenience' and 'functional-first' messaging towards something richer, anchored in innovation, luxury, and comfort.
We were brought in to reinvent the digital experience from the ground up, content, UI, UX, socials, and customer touchpoints, ensuring every interaction felt as considered and premium as the products themselves.
Activities
Design System design
User experience design
Visual identity alignment
Competitive benchmarking
My role
Product designer
Timeline
Launched 2024
Challenge
Bedsmade wanted more than a website refresh, they wanted to stand apart in a crowded luxury bedding market. That meant rethinking everything from the navigation flow to how the brand’s story was told. The process was highly collaborative, with daily client contact, evolving requirements, and the need to stay adaptable without losing sight of the core vision.
Challenge
Bedsmade wanted more than a website refresh, they wanted to stand apart in a crowded luxury bedding market. That meant rethinking everything from the navigation flow to how the brand’s story was told. The process was highly collaborative, with daily client contact, evolving requirements, and the need to stay adaptable without losing sight of the core vision.
Challenge
Bedsmade wanted more than a website refresh, they wanted to stand apart in a crowded luxury bedding market. That meant rethinking everything from the navigation flow to how the brand’s story was told. The process was highly collaborative, with daily client contact, evolving requirements, and the need to stay adaptable without losing sight of the core vision.
Approach
Finding the Opportunity
We began with a lean analytics review and an in-depth competitor audit, both within and beyond the bedding category. This revealed gaps in the luxury eCommerce space, particularly around personalisation, and set the stage for a more bespoke, tailored shopping journey.
Approach
Finding the Opportunity
We began with a lean analytics review and an in-depth competitor audit, both within and beyond the bedding category. This revealed gaps in the luxury eCommerce space, particularly around personalisation, and set the stage for a more bespoke, tailored shopping journey.
Approach
Finding the Opportunity
We began with a lean analytics review and an in-depth competitor audit, both within and beyond the bedding category. This revealed gaps in the luxury eCommerce space, particularly around personalisation, and set the stage for a more bespoke, tailored shopping journey.
Designing for “Tailored Luxury”
Every design decision centred on the idea of customisation. From refined product filters to a purchase flow that felt effortless and intuitive, we built an experience that aligned with Bedsmade’s premium positioning.
Designing for “Tailored Luxury”
Every design decision centred on the idea of customisation. From refined product filters to a purchase flow that felt effortless and intuitive, we built an experience that aligned with Bedsmade’s premium positioning.
Designing for “Tailored Luxury”
Every design decision centred on the idea of customisation. From refined product filters to a purchase flow that felt effortless and intuitive, we built an experience that aligned with Bedsmade’s premium positioning.
Building a Flexible Design System
We overhauled the UI, information architecture, and design system, making it both visually aligned to the brand and operationally efficient. All files were delivered with clear documentation on UX principles, design rationale, and best practices so Bedsmade could confidently evolve the platform.
Building a Flexible Design System
We overhauled the UI, information architecture, and design system, making it both visually aligned to the brand and operationally efficient. All files were delivered with clear documentation on UX principles, design rationale, and best practices so Bedsmade could confidently evolve the platform.
Building a Flexible Design System
We overhauled the UI, information architecture, and design system, making it both visually aligned to the brand and operationally efficient. All files were delivered with clear documentation on UX principles, design rationale, and best practices so Bedsmade could confidently evolve the platform.
Staying Agile Through Change
As new client ideas surfaced—even late in QA—we maintained a living knowledge base, feedback logs, and context documents to keep development aligned and avoid costly rework.
Staying Agile Through Change
As new client ideas surfaced—even late in QA—we maintained a living knowledge base, feedback logs, and context documents to keep development aligned and avoid costly rework.
Staying Agile Through Change
As new client ideas surfaced—even late in QA—we maintained a living knowledge base, feedback logs, and context documents to keep development aligned and avoid costly rework.
Outcome
The result: a scalable, luxury-focused eCommerce experience that deepened Bedsmade’s market position and delivered measurable business impact.
+22% in completed purchases
+30% engagement with key product features
+18% conversion rate increase through refined
Outcome
The result: a scalable, luxury-focused eCommerce experience that deepened Bedsmade’s market position and delivered measurable business impact.
+22% in completed purchases
+30% engagement with key product features
+18% conversion rate increase through refined
Outcome
The result: a scalable, luxury-focused eCommerce experience that deepened Bedsmade’s market position and delivered measurable business impact.
+22% in completed purchases
+30% engagement with key product features
+18% conversion rate increase through refined